Consumer and Business Guides
A Guide is a powerful information-based marketing campaign. While you're educating consumers and businesses ... you're also marketing.
Guides are a part of the content we develop with you to make you a Breakthrough Expert. They stand out because they're not blatant product pitches. When people search on the Internet they're typically looking for answers and solutions, not individual vendors. They're not ready to be sold.
They can find thousands of companies advertising themselves. But your Guide is the only one not selling and trying to help them. Whose link will they click on? It will be yours. The Guide is an amazing lead magnet.
It's also an excellent sales tool because your Guide moves the reader through the sales process. It can easily be broken up into interactive form with digestible tips that you can send every few days, perfect for lead nurturing and the short attention span on the Internet.
The Guide reinforces consumer or business need, illuminates the benefits, shares tips on key features, anticipates and answers their questions, and overcomes objections. When you're done delivering the Guide (if not sooner!), the prospect will have everything he needs to know, understand why you're the best provider, and be ready to buy.
See an example - the Chropractor Awareness Guide.
Guides are a part of the content we develop with you to make you a Breakthrough Expert. They stand out because they're not blatant product pitches. When people search on the Internet they're typically looking for answers and solutions, not individual vendors. They're not ready to be sold.
They can find thousands of companies advertising themselves. But your Guide is the only one not selling and trying to help them. Whose link will they click on? It will be yours. The Guide is an amazing lead magnet.
It's also an excellent sales tool because your Guide moves the reader through the sales process. It can easily be broken up into interactive form with digestible tips that you can send every few days, perfect for lead nurturing and the short attention span on the Internet.
The Guide reinforces consumer or business need, illuminates the benefits, shares tips on key features, anticipates and answers their questions, and overcomes objections. When you're done delivering the Guide (if not sooner!), the prospect will have everything he needs to know, understand why you're the best provider, and be ready to buy.
See an example - the Chropractor Awareness Guide.
