Chiropractor Awareness Guide
The Chiropractor Awareness Guide is an example of a Consumer Guide. It's ready to be customized for any client, whether you're a chiropractor, a service provider, or offer any consumer or business service.
This specific campaign taps into consumer fears and interests when they need relief from back or other pain. It covers industry misconceptions, mistakes, and ripoffs.
When to use it:
Format:
Demo
For demo purposes this campaign is programmed to run over 3 days. So it will feel artificial and aggressive. Normally it runs over several weeks, which is far more natural. You can sign up for it through any of the following means.
This specific campaign taps into consumer fears and interests when they need relief from back or other pain. It covers industry misconceptions, mistakes, and ripoffs.
When to use it:
- Top of the sales funnel. The Consumer Guide is written for people who don't know you. Use it in conjunction with Internet traffic generation (SEO) and advertising.
- Lead Nurturing. The Guide's tone and length are typically not a fit for selling and converting existing leads. However several messages from the Guide could be adapted for lead nurturing content.
- Lead recovery. The Guide is an ideal long and soft program to reach out to and reclaim lost or inactive leads and customers who haven't seen the Guide before.
Format:
- Timeframe. Campaign emails are sent about every 3 business days over several weeks. The regular and slow rate makes the messages feel like a helpful tip from a doctor you can trust.
- Emails. The primary message format is email. 17 emails are sent through the campaign.
- Text messages. There are 4 text messages that are used occasionally to alert the user to sent emails. We aim to be respectful of the recipient. The text messages are used as a supplemental channel to give a personal touch and remind the recipient how unique you are.
- Voice mail. The campaign begins with a voice mail from the doctor. It's the ultimate personal touch and sets the stage for the rest of the program.
Demo
For demo purposes this campaign is programmed to run over 3 days. So it will feel artificial and aggressive. Normally it runs over several weeks, which is far more natural. You can sign up for it through any of the following means.
- TEXT: Text your name, email, and the number 88600 to +1 (858) 598-3980
- VOICE: Dial Toll-Free +1 (866) 603-3995 and enter PIN #: 88600
- WEB: Visit: http://chiro.revenuetyphoon.com
