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Breakthrough Consulting

1. Strategic
2. client-focus

3. Youb be customer-fcosued too.
4. Avoid suckoy marketing. Point of Decision marketing.


While we're proud of our multichannel marketing automation we know that just one part of your business challenge in generating sales.

As a strategic marketer we work directly with you to provide the right mix of services for your current business . 

Content development

Training,
Strategy
Business Development
Outbound marketing.

Each Revenue Typhoon project includes consulting  and as services as need to set up your Marketing Machine or campaign



“Marketing is for companies who have sucky products.” So said venture capitalist Fred Wilson.  And he was right.

He was referring to the bulk of marketing programs like advertising, PR, and SEO that are tactical.  Sure, such programs can and do generate a positive return.  But don't you prefer -- shouldn't you demand -- more?  Every dollar, and more importantly, every precious hour of your time and that of your organization, should be generating exponential returns.  If they're not, they're ultimately a distraction.   

If you're in technology, it's not good enough to just develop a solid product.  Your company's success is directly tied to your strategic ability to innovate, outcompete, and stay ahead of the market.

It's the same with marketing.  If your marketing investment isn't as critical and productive as your technical effort, you should just focus on creating a better product. 

This is the job of your CMO (Chief Marketing Officer).  We make sure your marketing doesn't suck. And a whole lot more.

The Power in Power CMO
For far too long marketing has been a custom, personnel-intensive, and thus costly part of company operations.  It's typically only loosely coupled with sales.  So it's been hard to see the payoff and even why a CMO is needed. 

That all changes with Power CMO.  Our two step approach supercharges your marketing to deliver results.

1. Marketing Strategy
  • Fair marketing is product-driven.  
  • Decent marketing is sales-driven. 
  • Good marketing is customer-driven. 
  • Power CMO Marketing is customer psychology-driven. 

As your prospect and then customer gains trust in your company and product, he becomes increasingly engaged, which generates increasing buy-in. A typical product sale is actually a series of customer buying decisions. 

We develop a marketing model based on these discrete customer decisions that includes optimal product and pricing strategies.

Next: Breakthrough Content

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